Undergrad By Day

Thursday, February 24, 2005

Straits Times Interactive - No Free Speech. No Free Read.

We thank you for your interest in the website and would like to inform you about a major change coming to STI in March: After 10 years of giving ST news reports out for free online, STI will begin charging readers to access it.

A subscription will cost S$72 for six months (S$12 a month), or S$120 for a year (S$10 a month). A one-month subscription will cost S$15.

Why are we doing this?

We believe that we have a good and valuable product that users will want to pay for. It's also not a tenable business model to charge for the print edition of the newspaper and not for its online edition.

You will want to know whether you will get anything more, now that you have to pay.

The answer is yes.

You will notice that up till now, you get only three reports from Life! and Sunday Life through the week. If you subscribe, all the showbiz gossip and lifestyle features you see in the print edition of Life will be available online.

The weekly tech magazine Digital Life is available online now but a day after its print edition goes out with the newspaper. If you subscribe, Digital Life and the health magazine Mind Your Body -- now not online -- will become available from 6am on the same day they are distributed with the newspaper. The fashion magazine Urban will also go online, but later this year.

All news reports in the Money section will be available from 6am daily, instead of 6pm.

The last perk is that the archive will grow from the current three-days to seven-days. This means you can search back a week's worth of STI editions.


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Why does it seem that everybody is using the same justification these days?

We believe we have a premium product and a premium product rightly commands a premium price
Mr Ho Kwon Peng, Chairman SMU Board of Directors

Premium schools. pay. Premium Cars. pay. Premium Property. pay. Premium Government. pay.

After 10 years of giving ST news reports out for free online, STI will begin charging readers to access it.

My COMM101 lecturer, dear Prof Glenda Singh, taught me to always put the bad news in the subordinate clause. I remember because I got a D for an assignment for not doing so. (Anyway, just FYI.. I got an A- for COMM101)

So the phrase should go something like this..
Regrettably we have to rip you off for this, but please know that we've been giving this out for free for 10 years you cheap bastards and it's time to make MONEY.

Come to think of it.. I wonder who reads the newspaper online ten years ago? Internet access was expensive.. phone line charges. Hmm.. reading the paper for 60cents or spending $$ to read it on my computer? Oh the dilemma..

I'm just grousing but I think one sign of a welfare-oriented country might probably be free news. Just my opinion.

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